Young people often say the reason for not using condoms is their bad availability - but condoms are sold in almost every pharmacy,  grocery store and gas station, so the real reason is the young peoples fear of getting into an uncomfortable situation while buying condoms. The student companys mission is to make buying condoms comfortable for young people buy making the concept more humorous and regular. In other words they try to change the context of condoms in our society, which is where the name Kontekst comes from - condoms, with humorous text on them.